Shopify Development Experience

After nearly a decade delivering Shopify builds in agency environments, I moved in-house to Bohomoon as the brand’s first dedicated developer. Agency work sharpened my ability to ship quickly across varied projects; this role has given me ownership of a single product and the space to improve it continuously.

Since joining, I’ve led a broad technical overhaul of the storefront:

• Performance: rebuilt major theme sections for speed and maintainability, improving page-load performance and Lighthouse scores.
• Scalability: replaced multiple third-party apps with bespoke theme features, reducing technical overhead and recurring app costs.
• Product innovation: delivered customer-facing features including a Rewards Bar, Charm Builder, and richer product merchandising powered by metaobjects and analytics.
• Delivery process: introduced a structured development workflow with Linear, GitHub, and automated code standards to improve quality and release confidence.

I work directly with senior leadership to align technical priorities with commercial goals. As Bohomoon scales, my focus is building a sustainable, high-performing development function that supports both creative experimentation and measurable business outcomes.

At By Association Only, I managed a broad Shopify client portfolio across multiple sectors, including lighting, apparel, and motorsport. The variety of briefs and constraints pushed me to become a more adaptable and commercially minded developer.

Working closely with project managers, designers, and clients, I delivered end-to-end Shopify builds and feature development from discovery through launch. My focus was always to balance creative direction, technical quality, and delivery speed.

Key responsibilities and contributions included:

• Building and customising Shopify themes to support varied brand requirements and growth goals.
• Developing bespoke functionality to meet specific commercial and operational needs.
• Collaborating directly with stakeholders to translate business requirements into clear technical solutions.
• Supporting high-quality delivery across multiple concurrent projects in a fast-paced agency environment.

This role strengthened my client communication, technical leadership, and ability to deliver reliable outcomes across complex projects.

I joined Kubix Media as a front-end developer focused on Shopify, and was later promoted to Lead Web Developer. In that role, I led delivery on some of the agency’s largest Shopify theme builds for clients including Hoodrich, NCF Living, Trip, and Nourished.

Key responsibilities and contributions included:

• Leading end-to-end theme development across complex Shopify projects.
• Working directly with clients to translate creative and commercial goals into robust technical delivery.
• Improving internal development workflows, tooling, and best practices to support quality and speed.
• Supporting project scoping and quoting, design feedback, and technical problem-solving across the wider team.

My growing involvement with the Shopify ecosystem also led to direct collaboration with Shopify’s team and an invitation to join the Theme Development Advisory Board, where I contributed practitioner insight to platform discussions.

At Eastside Co, I worked as a front-end developer specialising in bespoke Shopify themes. I delivered both full theme builds and targeted customisations to existing storefronts, balancing visual quality with performance and usability.

Key responsibilities and contributions included:

• Building and customising Shopify themes to meet client-specific design and functional requirements.
• Collaborating with designers and back-end developers to translate briefs into polished, user-friendly storefronts.
• Communicating directly with clients to align implementation details with business goals and brand expectations.
• Delivering work in a fast-paced agency environment with shifting priorities and tight timelines.

This role strengthened my core Shopify development skills and gave me a strong foundation in cross-functional delivery and client collaboration.

At iSwegway, I worked as part of a small development team delivering Shopify-focused e-commerce projects. The role gave me hands-on experience across day-to-day trading updates, theme development, and rapid problem-solving in a fast-moving retail environment.

Key responsibilities and contributions included:

• Implementing Shopify theme updates, promotional campaign changes, and new storefront features.
• Building and maintaining functionality on the main iSwegway site, including product filtering and theme customiser settings.
• Supporting additional WordPress and WooCommerce projects using PHP.
• Working with managers to review sales trends, site performance, and quarterly priorities.

One standout project came after a major server failure on a WordPress site. Over a weekend, I worked with another developer to rebuild and relaunch the store on Shopify, including theme setup and product migration, so the business was ready for Monday trading.

This role helped me build strong foundations in Shopify, Liquid, and high-pressure delivery.

At Holland & Barrett, I supported web content and product data operations across a large national retail business. The role focused on keeping online product and content information accurate, consistent, and aligned with brand standards.

Key responsibilities and contributions included:

• Maintaining stock and product data, including pricing, descriptions, and availability updates.
• Editing and optimising product imagery for web use, ensuring quality and brand consistency.
• Using spreadsheets and internal systems to validate and manage high volumes of product data.
• Supporting improvements to blog structure and on-page SEO to improve content discoverability.

This role developed my attention to detail, data accuracy, and ability to deliver reliably in a fast-paced commercial environment.