Experience

After nearly a decade building Shopify experiences in agencies, I made the leap to go in-house—joining Bohomoon, a fast-growing jewellery brand, as their first developer. Over the years, I’ve developed a deep repertoire of eCommerce features across dozens of brands, but rarely had the chance to see them evolve post-launch. Now, I’m finally on the brand side, where I can iterate, learn, and improve.

Since joining Bohomoon, I’ve already made meaningful progress: improving site performance, reducing reliance on third-party apps, enhancing product merchandising through data-driven recommendations, and building out a complete development pipeline—including task management in Linear, structured workflows in GitHub, and consistent linting and coding standards. It’s been a rewarding shift—working closely with senior leadership and the wider team to shape an online experience that’s both thoughtful and scalable.

As the business grows, so will the technical function. I’m laying the foundations not just for a better site, but for a development team built with the same care and focus—ready to support Bohomoon through its next phase of growth in a competitive, fast-moving market.

After transitioning to BAO, I quickly found myself taking on an exciting new portfolio of clients across a diverse range of industries, including lighting, underwear, and even racing cars. Each new project has presented its own unique set of challenges, pushing me to refine and expand my development skills in ways I hadn’t encountered before. This experience has been instrumental in shaping me into a more versatile and confident developer.

Working closely with both project managers and clients, I’ve been involved in creating innovative website builds and developing cutting-edge functionality tailored to meet specific business needs. From concept to deployment, I’ve been at the forefront of ensuring each project not only meets but exceeds client expectations. The complexity and scope of these projects have tested my skills at every stage, helping me continuously improve and adapt to new challenges.

The environment at BAO has been an incredibly inspiring one. Surrounded by highly talented individuals, I’ve found myself learning and growing alongside some of the best in the field. It’s been a humbling and rewarding experience, one that has both challenged and motivated me to push my boundaries and evolve as a developer. Each step of the way, I’ve had the opportunity to contribute to remarkable projects that make a tangible impact for our clients.

I joined Kubix as a frontend developer, specialising in Shopify development, and was soon promoted to Lead Developer. In this role, I was directly responsible for some of our largest Shopify theme builds, working with high-profile clients such as Hoodrich, NCF Living, Trip, and Nourished. My role involved not only leading development but also liaising closely with clients to ensure their vision was fully realised in the final product.

In addition to client-facing work, I oversaw the development and maintenance of internal tools and best practices to enhance our workflow. I was also involved in project quoting, provided design feedback, and regularly helped my team solve complex coding challenges.

Thanks to my growing involvement in Shopify projects, I had the opportunity to collaborate with Shopify’s own team. This eventually led to an invitation to join their Theme Development Advisory Board, where I have contributed my expertise to help shape the future of the platform.

As a frontend developer, I specialised in the creation and customisation of bespoke Shopify themes, delivering both brand-new designs and tailored modifications to existing themes. My role involved more than just coding; I frequently communicated directly with clients to ensure their websites not only met their functional needs but also aligned with their aesthetic vision. This close collaboration ensured that every detail of the website—from layout to performance—was optimised according to the client’s preferences.

On more complex projects, I worked closely with both designers and backend developers to ensure that every aspect of the design brief was thoroughly executed. This required strong coordination and the ability to translate creative ideas into fully functional, user-friendly websites. I made sure that each design element was faithfully implemented while balancing performance and usability.

The fast-paced environment of working in a design and development agency meant that my problem-solving skills and technical expertise were constantly being tested. Client expectations were always evolving, and I was often required to learn new techniques and strategies to meet their expanding needs. This dynamic environment helped me rapidly expand my skill set and stay at the cutting edge of industry standards and technologies.

During my time here, I worked on a number of different eCommerce websites, most of which are built on the Shopify platform.

I worked as part of a small team on various projects such as implementing sales, website theme customisations and new features.

As we worked heavily on Shopify, my programming skills in Liquid Markup excelled rapidly.

When we launched a previous website using WordPress, we were unfortunate enough to suffer a major server collapse, because of this, myself and the other developer spent our weekend completely rebuilding the website onto Shopify including the new website template and the massive quantities of products that needed loading onto the system ready for Monday sales.

Other duties within this role included:

• Assisted in the development of several PHP WooCommerce websites using WordPress.
• Implemented new features and updated the main website – iSwegway – including a product filter, theme customizer settings and new switch-out layout options.
• Worked from home of a night time to ensure sales change-overs were completed for the new promotions.
• Communicated with the managers to discuss current sales trends, statistics and quarterly numbers.

During my time at Holland & Barrett, I played a key role in maintaining and optimising the company’s stock system. I was responsible for updating product details, including pricing, descriptions, and availability, ensuring that this information was consistently reflected across all national stores. This helped streamline operations and contributed to a more efficient, up-to-date inventory system.

In addition to managing the stock system, I frequently handled the editing and optimisation of product images for the company’s website. This involved ensuring that images met quality standards, adhered to brand guidelines, and enhanced the online shopping experience for customers. I also worked extensively with spreadsheets to manage and verify product data, ensuring that all entries were accurate and complete.

Furthermore, I was involved in improving the structure of the company’s blog, making it easier for customers to access useful content while aligning with SEO best practices to enhance visibility and engagement.

This role honed my attention to detail, my ability to work with data and systems, and my capability to balance various responsibilities within a fast-paced retail environment.