Aslora - Launching a bilingual Shopify store

Aslora is an Istanbul-based swimwear brand with a catalogue built around colour, print and fit. The team had a clear visual direction for its Shopify store and needed a developer to carry it through to launch. I built the storefront from Aslora’s designs, set it up for customers shopping in English and Turkish, and stayed involved through the first new collection release. Storetasker’s case study

Turning Aslora’s designs into a shop

The collection pages had two jobs. They needed to show the range as Aslora had photographed and styled it, while helping customers find a particular cut, size or colour. I built the product grids around the photography and organised the collection filters around the choices customers make when shopping for swimwear, including the style of a bikini top and the coverage of a bottom. I also worked with the photo studio on image proportions so photography for future collections would fit the same layouts. View the New Arrivals collection

On product pages, I wanted customers who had found a cut they liked to be able to see the other colours it came in. Aslora listed each colourway as its own product, with photography specific to that colour or print. I connected those listings on the product page so customers could move between them directly, and documented how the team could group new colourways in Shopify as the range grew.

Building for English and Turkish

Localisation touched the whole storefront, from browsing the menu and finding a collection to looking up customer care information. I set up the navigation, footer and newsletter sign-up in both languages and worked through issues that surfaced once the team began adding real content. Some affected how translated pages displayed, while others came from how Shopify handled navigation across languages.

I also showed the team how to manage translations alongside their regular content updates. That mattered for a store with a changing catalogue. A new collection brings product copy, menu updates and landing pages with it, and the team needed to be able to manage those changes in both languages.

From go-live to the next collection

I coordinated the final review and launch with Aslora. The team received positive early feedback from customers on the new design, and the first collection drop gave us a chance to put the publishing process into practice. I worked with the team on what to publish when and which existing links needed redirects. The new collection went live without disrupting the shopping experience, and Aslora had a process it could follow for future releases. Storetasker’s launch recap

“Excellent work Liam! We are delighted with the finished results and look forward to working with you again on future projects.”

— Chris, Aslora

View project